The Beauty Edit
BEAUTY · SKINCARE · SELF-CARE
THE FOUNDER STORY · K-BEAUTY FOR MELANIN-RICH SKIN
She Turned Down $30 Million to Build the K-Beauty Brand Black Women Were Waiting For
Why one founder believes Korean skincare should be developed with melanin-rich skin in mind, and why so many women are switching.
THE COMPLAINT
Millions of Black women are saying the same thing: their skincare doesn't seem to do anything anymore.
They glide the viral pink stick on every morning, and nothing seems to change.
They buy the $400 cream, the serums, every Korean product everyone's talking about. Same result every time.
They sleep well, eat well, drink their water, and people still tell them they look tired.
For women who take pride in their glow, it's been frustrating and confusing.
K-beauty is supposed to be the best skincare in the world.
For years, the beauty industry blamed everything except its own products:
Your age. Not the right brand. Not using it long enough.
So Black Women Kept Buying. Kept Reapplying. Kept Spending.
But one question was rarely asked: was any of it developed with skin like ours in mind?
And the answer may surprise you.
THE DIFFERENCE
Melanin-Rich Skin Is Built Differently.
Melanin-rich skin tends to have a denser outer barrier, with cells packed closely together.
Many classic creams, serums and viral sticks rely on ingredients that tend to sit on the surface.
That's why texture, finish and formulation choices matter so much for our skin.
Korean Labs Test Everything on Korean Skin.
Even what they ship to America.
Never on ours. Because when your skincare doesn't work, you buy another one. And another one. Every month. That's the business model.
SOUND FAMILIAR?
Hollows under your eyes getting deeper? Smile lines showing more every year? Tried the pink stick and saw nothing change?
You're not getting old. Your skin just never got what it needed.
A pricier cream isn't the answer if it was never developed for your skin.
Injections cost hundreds of dollars per session and need to be repeated.
MEET TASHA
That's Exactly What Tasha Saw.
Tasha
Founder, umberwell+ · 25 years in Korean skincare
Tasha spent 25 years inside one of the biggest K-beauty houses in Seoul. She realized the problem wasn't Korean skincare itself. It was who it was being developed for.
So she took one of the most advanced actives in Korean skincare and, with the Korean labs, built a formula developed for melanin-rich skin: low-molecular PDRN, collagen and 10% Volufiline, in a balm that melts in clear.
MEET UMBERWELL+
The First K-Beauty Brand Made for Melanin-Rich Skin.
Umberwell is K-beauty made for Black skin. One stick, one gesture, for the whole face and neck.
- Goes on clear, with no white or grey cast
- Under or over makeup
- Face and neck in about 30 seconds
HOW IT WORKS
Three Ingredients. One Swipe.
Low-molecular PDRN
Chosen with melanin-rich skin in mind, for a smoother, renewed-looking texture.
Collagen
Helps skin look firmer and bouncier, with a fresh glass-skin finish.
10% Volufiline
Used in cosmetic formulas to improve the look of volume: under-eye hollows, smile lines, forehead and neck.
THE PITCH
$30 Million on the Table, and She Walked Away.
Umberwell grew so fast that Tasha was invited to pitch in front of some of the biggest investors in the country. The investors were fighting over the deal. One offer reached $30 million.
Tasha said no.
We've seen what happens when Black beauty brands get bought out. Corners get cut. Formulas change.
— Tasha, founder of umberwell+
THE RESULTS
The Results Spoke for Themselves.
Our customers never went back to classic K-beauty. And their husbands noticed: for the first time in years, the woman they married was looking back at them in the mirror.
Today, over 150,000 women have already made the switch.
RIGHT NOW
Tasha Is Offering Buy 2, Get 2 Free.
Buy 2, Get 2 Free
FREE
FREE
YOUR ORDER INCLUDES:
Bundle Price: £42
2 sticks + 2 free gifts
90-Day Returns · One-Time Purchase
K-beauty, made with our skin in mind.